› Real case · Bahia Farm Show
A giant fair doesn't buy off-the-shelf software. It gets a team inside.
WIESOO has stood beside Bahia Farm Show since 2022 — and since 2023 on site, inside the operation, in Luís Eduardo Magalhães (Bahia) — Brazil's 2nd largest agribusiness fair. Every edition we watch the operation, design the processes with the organizers and fit the missing pieces.
- Luís Eduardo Magalhães · Bahia
- On site every edition
- Since 2022
- Visitors in 5 days
- 165k+
- Business volume
- R$ 10 bn+
- Less paper
- 80%
- Overload outages
- 0
01 The challenge
Five days, more than 165,000 people and a whole operation happening at once. An off-the-shelf tool could never solve it — we had to understand how the fair works.
- Accreditation
- Documents
- Operations
- Energy
- Marketing
- Finance
02 The method, applied to the fair
The same four moves we bring to any operation.
- 01 · Immersion
Being there
An on-site team on fair days and in the months before — at the gates, at accreditation, across the exhibition park and with the organizers.
We watch the queue happen, not just the queue report.
- 02 · Design
Understanding the process
Every queue, every paper and every hand-off becomes a designed process: what can go away, what changes order, what a robot can do.
The process is designed before it becomes a screen.
- 03 · Fit
Building it to measure
The pieces go where the operation asked: accreditation, contracts, documents, tickets, maps and support in a single environment.
Software that adapts to the fair — not the other way around.
- 04 · Follow-up
Coming back every year
After the fair, a review with the organizers. Before the next one, the new pieces are already in the plan.
Every edition starts better than the last.
03 Edition by edition
A relationship of years, not a project of weeks.
Pick a year to see what the operation gained.
Exhibitors do on their own what used to be e-mail
In the 20th edition, the paperwork that used to arrive by e-mail started going straight into the system — and support gained AI.
- Exhibitors log in and upload their contract documents themselves (before, everything was by e-mail)
- Legal team reviews the uploaded documents
- A new, fuller app with ticket sales and a heat map
- AI chatbot in customer support
- Lead management system
04 What the fair teaches
What works for 165,000 people works in your operation.
Every company has its own version of queues, paper and hand-offs. The method is the same.
- Queue at accreditationService with no waiting
- Exhibitor paperworkCustomer documents checked automatically
- Exhibitor contracts by e-mailThe customer uploads the document and the system reviews it
- Thousands of repeated tasksRobots that run in the right order
→ Your operation
We do this at a fair of 165,000 people. Imagine it in your operation.
Start with a diagnosis conversation. You tell us where the operation gets stuck; we show how we would fit the solution.
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