About · Our story

We have always worked inside our clients.

We started in 2012 solving problems at the counter and in the server rooms of local companies. That way of being present became a method: today WIESOO steps into the operation, designs the process and fits custom software to it — and TesselHub is the name of that work.

01 Origin

Born from practice, not from the lab.

It all begins in 2012 in Luís Eduardo Magalhães (Bahia, Brazil), with an IT company serving the region with technical support, networks and infrastructure. A decade beside our clients, inside their companies, took the business from support to custom software — until, in 2022, it reinvented itself as Wiesoo.

It was at Bahia Farm Show — Brazil's 2nd largest agribusiness fair — that the method scaled: a team present in the operation, designing processes with the organizers and building the technology core that connects accreditation, contracts, documents, tickets, maps and support.

There it became clear what we really deliver: not a system, but an operation that works better every cycle. That is how TesselHub was born — strategy, process and custom software, for any business.

Visitors in 5 days
165k+
Business volume
R$ 10 bn+
Less paper
80%
Overload outages
0

operation figures at Bahia Farm Show

02 Our journey

From field technician to strategy team.

Each year fitted one more piece — and every one of them came from being close to someone's operation.

  1. 2008

    The starting point.

    João Paulo Biesek starts his career at 16 in IT companies — the beginning of a path that brings together technical skill and business vision.

  2. 2012

    The foundation, inside the client.

    Technical support, networks and IT infrastructure in Luís Eduardo Magalhães (Bahia). The work happened at the counter and in companies' server rooms — the base for everything that came after.

  3. 2022

    Wiesoo is born.

    The company reinvents itself as a software house. The first version of the platform goes into the field, already designed as pieces that fit together.

  4. 2023

    First immersion at Bahia Farm Show.

    The team goes inside the fair, follows the operation and ExpoHub is born: accreditation, operations and documents in one place.

  5. 2024

    Trial by fire.

    Full edition: the platform orchestrates the operation of Brazil's 2nd largest agribusiness fair — with the team present from the first to the last day.

  6. 2025

    Expansion.

    ExpoHub Tickets, our own AI identity verification and arrival in Japan. The new pieces come from what the operation asked for.

  7. 2026

    TesselHub is born.

    The method becomes the product: a team that steps into the operation, designs the process, fits custom software and follows up — for any business.

This is not a platform born yesterday. It is a method polished in the field, inside our clients' operations.

03 The turning point

What was a trade show system became a way of working.

ExpoHub was designed modular out of necessity: every fair needed a different set of pieces. When the same logic served other operations, it became clear that the value was not only in the software — it was in understanding each client's process and fitting the right pieces, at the right size, with follow-up.

See how we work

04 What drives us

What drives us.

  • Presence

    We go to the operation. Real improvement is not designed from a form's distance.

  • Process before system

    First understand how the work happens; only then decide which piece comes in.

  • The right piece, at the right size

    Custom modular software: no more, no less than the operation needs.

  • Together after delivery

    Results are measured in the next cycle. That is why follow-up is part of the work.

The next chapter

The next operation we design is yours.

Start with a diagnosis conversation — with the people who will be in your operation afterwards.

Get a diagnosis See the Bahia Farm Show case

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